Categorieën

Branchespecifieke categorieën
1. Retail, etail & ecommerce
(Winkelformules, online shops, platformen, bezorgdiensten)
2. Consumer services
(Travel, Transportation, Energy, Health, Tech & Financials)
3. Fast Moving
(Products, (fast) food, subscriptions)
4. Media, Entertainment & Communications
((Video)content publishers, entertainment kanalen, telecom)
5. Durables
(Duurzame producten zoals auto's, fietsen, elektronica)
6. Charity & Not for profit
(Campagnes, fundraising, maatschappelijke en politieke agendering)

Brancheoverstijgende categorieën
1. Sales promotions & Activations
(Directe sales initiatieven, loyalty programma's, promotionele platformen, sampling)
2. Business to business
(Directe zakelijke relaties)
3. Business to consumer
(Directe relaties met consumenten)
4. Experimental
(Marketing innovation, customer delight, business transformation)
5. Corporate & Employee Experience
(Corporate image, employee acquisition & loyality)
6. Small budget
(Initiatieven met budget < 25.000 OOP)